Loora respects your privacy and is committed to protect the personal information that you share with us. Generally, you can browse through our website without giving us any information about yourself (except for cookies and pixel tags, as provided in this privacy policy). When we do need your personal information to provide services that you request or when you choose to use our application, an AI tool built to help you achieve English fluency (the “App” or the “Services”), or provide us with your personal information, for example when you decide to contact us for additional information, this policy describes how we collect and use your personal information.

Who is responsible for the processing of your personal data?

The entity responsible for the processing of your personal data is Loora A.I Ltd., referred to as “Loora”, “our”, “we” or “us” in this privacy policy.

How we collect and use information, and legal basis for processing

Depending on your interaction with us, we collect two types of data:

"Non-Personal Data" meaning, information which does not identify a specific natural person and cannot reasonably be used for such identification. We collect Non-Personal Data during your interaction with us, such as your date and times of interaction, means of communications, whether you have engaged with emails we sent you, etc. This data is considered as Non-Personal Data when collected on an aggregate or statistical basis, or otherwise not combined with online identifiers.

Non-Personal Data may be used by us without limitation and for any purpose, including for commercial, research, or statistical purposes, in order to maintain and develop our website, App and Services including among others, to help prevent frauds, etc.

“Personal information” means any information that may be used to identify an individual, including, but not limited to, a first and last name, email address, a home, postal or other physical address, other contact information, title, birth date, gender, occupation, industry, personal interests, and other information required in order to provide a product or service you requested.

We use the Personal Information we collect from you for a range of different business purposes according to different legal bases of processing. We may use or process your personal information for the following purposes. One or more legal bases may apply simultaneously.

Information for providing you with Services

We may collect and store Personal Information such as name, address, email address, telephone number, gender, birth date, and other contact information in order to provide you with Services. We may also collect and store Personal Information regarding your usage of the App, for example, the information you provide during a lesson offered by the App, the transcript of the lessons, and your voice recording during the conversation.

The basis for our collection of data is the need to carry out the above processing of information, as part of the performance of existing engagements with you.

Information for Customer Support and Inquiries

We may collect and store Personal Information, such as name, address, email address, telephone number and contact information, when you submit inquiries or requests with respect to our App and Services. We will use such information to contact you only for the purposes for which you sent the inquiry.

The basis for collection of data is the need to carry out the above processing of information for performance of existing engagements with you and our legitimate interest to conduct an effective interaction with our users which are customers and/or potential customers.

Information for the maintenance and Improvement of our website, App, and Services

We may also use your Personal Information, such as personal information regarding your usage of the App, as web server logs, IP addresses, cookies, local storage tools, pixel tags, web beacons when you send us inquiries regarding our App, Services or when you browse the website, in order to administrate and improve the App, website, or our Services, for our internal records and for statistical analysis, as set forth in this Policy.

We also use data provided by you, including conversation data, to retrain and enhance the App’s algorithms.

The basis for collection of data is the need to carry out the above processing of information for our legitimate interest to conduct such improvements and analysis, as well as for the performance of our contract with you.

Information for Marketing and Promotional Purposes